30 minutes on your own Google Ads account.
A free review with me. You leave with the 3 things I’d fix first. They’re yours to keep, whether we work together or not.
What do you run?
The New-Customer Read
What a new customer really costs you on Google, once your own brand name is taken out.
- How much of your Google spend goes to your own brand name.
- What each campaign is bidding toward.
- What a non-brand order costs, and what Google says a new customer costs where the account tracks it.
- The 3 things I’d fix first.
On a sports-nutrition brand I run: $41.23 per first-time buyer once brand search and bottom-of-funnel Shopping are taken out. Northbeam, Jan–Aug 2026. How I run Shopify accounts
The Booked-Job Read
What a booked job costs you, and whether the drop is on the ads’ side or the booking side.
- What Google counts as a lead, campaign by campaign, and what LSA charged and credited.
- Your last 90 days as calls, calls worth booking and booked jobs.
- What a booked job costs you. This needs a job export from your booking software.
- Where the drop-off is, and whose side it’s on.
- A look at your Google Business Profile: categories, services and reviews.
- The 3 things I’d fix first.
On a 14-location electrician franchise: $300 to $224 per booked job, on about the same spend. 10 weeks before vs 10 weeks after I took over its Google Ads. How I run home-services accounts
Tell me about the business
I mostly work with Shopify brands and home-services companies. If you’re something else and spend $10K or more a month on Google, tell me what’s going on. If I’m not the right person, I’ll say so.
- What Google is counting as a conversion, and whether it matches your records.
- Where the spend goes, campaign by campaign.
- The 3 things I’d fix first.
Request your New-Customer Read
Free. 30 minutes. Nothing to sign. I reply within an hour. How I handle what you send is in the Privacy Policy.
What happens next
- Fill in the form. It takes about two minutes.
- I reply within an hour to set a time.
- Share read-only access before we talk, if you can. If not, we look at it live on screen.
Read-only access can’t change anything in the account, and you can remove it any time.
Before you book.
Is this a sales call?
It’s a review of your account. At the end, if there’s a fit, I’ll say what working together would look like. If there isn’t, you still keep the 3 fixes.
What does working together cost?
I quote at the end of the Read, once I’ve seen the account and we both know it’s a fit. You get the fee and the terms in writing before anything starts. The Read itself is free.
Do I have to give you access?
It helps. Read-only access can’t change anything, and you can remove it any time. If you’d rather not, share your screen on the call and we look at it together.
Who’s on the call?
Me. I’m the person who would run the account.
We already have an agency.
That’s fine. The Read works as a second opinion. The 3 fixes are yours either way, and you can hand them to whoever runs the account.
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