Hi, I’m Usama

Google Ads for e-commerce brands and

home-services companies.

Less agency fog. More profit.

Two verticals, one method. I fix the tracking, cut what doesn't work, and scale what actually makes money: purchases for e-commerce, booked jobs for home services. You own every account.

Work with meCase Studies

BRANDS I'VE HELPED GROW ACROSS E-COMMERCE AND HOME SERVICES

InnoSupps logo featuring stylized blue lightning bolt and blue text.Dark blue stylized text reading 'DR. BRONNER'S' on a white background.Black hexagon icon with rounded corners inside a circular border.YouTube logo in red and black.Cartoon of a smiling man in a suit holding a wrench, next to a golden banner with white text placeholder.Text displaying the word OGEE in gold capital letters on a white background.Orange stylized number 310 with an underline.ServiceMinds company logo with a blue clock symbol to the left and the text 'ServiceMinds' in gray and blue.InnoSupps logo featuring stylized blue lightning bolt and blue text.Logo with a clock gear and the text One Hour Heating & Air Conditioning with slogan Always on time...or You Don't Pay a Dime!InnoSupps logo featuring stylized blue lightning bolt and blue text.Dark blue stylized text reading 'DR. BRONNER'S' on a white background.Black hexagon icon with rounded corners inside a circular border.YouTube logo in red and black.Cartoon of a smiling man in a suit holding a wrench, next to a golden banner with white text placeholder.Text displaying the word OGEE in gold capital letters on a white background.Orange stylized number 310 with an underline.ServiceMinds company logo with a blue clock symbol to the left and the text 'ServiceMinds' in gray and blue.InnoSupps logo featuring stylized blue lightning bolt and blue text.Logo with a clock gear and the text One Hour Heating & Air Conditioning with slogan Always on time...or You Don't Pay a Dime!InnoSupps logo featuring stylized blue lightning bolt and blue text.Dark blue stylized text reading 'DR. BRONNER'S' on a white background.Black hexagon icon with rounded corners inside a circular border.YouTube logo in red and black.Cartoon of a smiling man in a suit holding a wrench, next to a golden banner with white text placeholder.Text displaying the word OGEE in gold capital letters on a white background.Orange stylized number 310 with an underline.ServiceMinds company logo with a blue clock symbol to the left and the text 'ServiceMinds' in gray and blue.InnoSupps logo featuring stylized blue lightning bolt and blue text.Logo with a clock gear and the text One Hour Heating & Air Conditioning with slogan Always on time...or You Don't Pay a Dime!
$10M+
Ad Spend Managed
50+
Brands Scaled
8+
Years Experience
100%
Ownership Yours

SUCCESS STORIES

Proof From Both Verticals

TELEHEALTH (E-COMMERCE)

235% More Sales

while costs went down and spend scaled ↑

We turned a broken account into a scalable growth engine, driving 235% more purchases at a lower cost.

After Working With Us:
⚡ 235% increase in purchases
⚡ CPA reduced from $152 → $139
⚡ 200%+ increase in ad spend
⚡ 3,055 purchases generated in 6 months

ELECTRICAL (HOME SERVICES)

20% Revenue Growth

while ad spend decreased ↓

We increased revenue by nearly 20% across 14 locations while reducing ad spend by improving lead quality, cleaning attribution, and optimizing for real business outcomes, not platform metrics.

After Working With Us:
⚡ 19.7% increase in revenue
⚡ 3.2% reduction in ad spend
⚡ 23.7% increase in efficiency (ROAS)
⚡ 37.8% more qualified leads

EXPERTISE

Two Verticals, One Method

AdventurAds isn't an agency. It's one operator running Google and YouTube Ads for e-commerce brands and home-services companies.
If your numbers look good but don’t translate to revenue, you’re optimizing noise.
I fix tracking, cut what doesn't work, and scale what actually drives revenue.

TESTIMONIALS

What Our Clients Say About Us

Usama’s impact went far beyond campaign performance. He educated the team, improved acquisition and sales, and helped scale profits to $200K/month. His approach created clarity, raised standards across departments, and drove measurable growth across the business.

Having worked with 50+ brands as a Director of Growth, I’ve seen what good and great performance looks like. Usama stands out. Over three years, he helped us scale from a few thousand in ad spend to tens of thousands, all while keeping performance strong and growth consistent.

“Usama is a rare talent. He's brilliant, hard working, and a truly gifted leader. He holds himself to an uncompromising standard and elevates everyone around him at the same time. He would be a gift to any organization lucky enough to have him and I'm grateful for the opportunity we had to work together”

Smiling woman with long brown hair wearing a blue blouse outdoors with blurred green trees in the background.
Kasam Aslam

“I have had the pleasure of working with Usama on several projects and was consistently impressed by his leadership skills. He has a natural ability to motivate and inspire his team, and his clear vision for products has helped guide many businesses to success. In addition to his leadership abilities, Usama also has an amazing intuition when it comes to marketing. He is able to effectively promote products and generate significant interest in the market.”

Man with glasses in a dark pinstripe suit sitting at a restaurant table with a vase of flowers and candle, city lights reflected on the window behind him.
Efe ALTINELLİ

Agencies vs How I work

Are you one of the still driving through agency fog?

Most agencies keep you busy with reports, activity, and constant “optimizations.” I focus on building a Google and YouTube Ads system that makes decisions based on profit, not noise.

Wooden directional arrow signpost standing in grass.

What I do instead

  • Focus on revenue, profit, and qualified leads
  • Make decisions based on real performance data
  • Improve tracking, account structure, and efficiency
  • Keep the account simple, focused, and actionable
Wooden directional signpost with a right-pointing arrow standing in grass.

What agencies often do

  • Chase clicks, traffic, and surface-level platform metrics
  • Send busy reports without a clear tie to revenue
  • Make constant changes that raise costs but do not improve outcomes
  • Keep strategy and execution inside their team, so you stay dependent

THE IMPACT ON YOUR RESULTS

You get fewer vanity metrics, clearer decisions, better control of your ad account, and a system designed to improve profitability over time — not just generate activity.

Work with me
picture of Usama, owner of adventure ads

THE OPERATOR IN YOUR CORNER!

I'm Usama. I'm a Performance Marketer, not an agency.

If your dashboards look “good” but your bank balance doesn’t, you’re not crazy — you’re navigating with broken instruments. I step in to fix measurement, rebuild the account, and run disciplined tests across Google Ads and YouTube Ads until performance becomes boringly predictable.
Why Work With Me?

  • P&L Mindset: If a tactic doesn't move revenue, margin, or LTV, I consider it noise.
  • ‍Total Ownership: You own every account, pixel, and dashboard nothing is ever held hostage.
  • ‍Testing: We test ideas rigorously; if it can’t beat your CAC/ROAS targets in a fair test, it dies.
  • ‍Direct Access: I keep my roster small with no interns or account managers, so you work directly with me inside your campaigns.
  • ‍Efficiency First: I prioritize async updates (Loom + written) and only hold meetings when a decision actually matters.

WHO WE WORK BEST WITH

We Don’t Work With Everyone. That’s The Point.

I  work closely with a small number of brands so we can go deeper into strategy, testing, and performance. That means better focus, faster decisions, and stronger outcomes — but only when there’s a strong fit on both sides.

Happy anthropomorphic potato character with glasses and raised arms smiling.

You’re a fit if…

  • You have real demand, real sales, and you’re ready to scale with consistent, data-driven decisions.
  • You’re transparent with your numbers so we can make confident, informed choices together.
  • You’re willing to implement changes; offers, pages, creatives, when the data shows it’s time.
Cartoon potato with glasses, crossed arms, and a sad expression.

You’re not a fit if…

  • You need constant check-ins, hand-holding, or micromanage every move instead of trusting the process.
  • You aren’t willing to share real numbers or invest properly in what’s needed to fix core issues.
  • You expect guarantees, shortcuts, or quick hacks instead of disciplined testing and long-term growth.
Work With Me

Learn with us

Check Out My Google Ads Videos

Beyond Basic LTV: Predictive Modeling for Million-Dollar Google Ads Budgets

How to Audit Google Ads Accounts Like a Pro

Digital Marketing Basics: Understanding the Customer Journey to Set Effective KPIs

Contact us

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AdventurAds
HomeAboutE-commerceHome servicesField NotesPrivacy Policy
AdventurAds Get my ReadGet my Read
The AdventurAds potato explorer Google Ads for Shopify brands and home services

Google Ads, judged on your numbers. Not Google’s.

I run Google Ads for Shopify brands and for home-services companies. For a store, I judge the ads on new customers. For a home-services company, on booked jobs.

Get my New-Customer ReadGet my Booked-Job Read

A free 30-minute review of your Google Ads, with me. Nothing to sign. I reply within an hour.

Usama KhanYou work with me, in an account you own.

Google reports what it was told to count.

Most accounts that look fine and sell badly aren’t broken. Google is doing exactly what its goals and settings tell it to. So I change what it counts, then judge it on your records.

Shopify brands

How much of your Google ROAS is your own brand name?

A sale Google claims is often a customer who was already coming. For brands spending $10K or more a month on Google, I wall brand off and judge the account on new customers in Shopify, Triple Whale or Northbeam.

How I run Shopify accountsGet my New-Customer Read
Home services

Is a slow week the ads, or what happens after the phone rings?

A lead Google counts is often a voicemail, a hang-up or a job you don’t do. For electrical, plumbing, HVAC and other home-services companies spending $10K or more a month on Google Ads and LSA, I run Google Ads, LSA and your Google Business Profile, and judge the ads on booked jobs in your own job records.

How I run home-services accountsGet my Booked-Job Read

Something else? Tell me about your business.

Brands I’ve helped grow

Dr. Bronner's InnoSupps 1Up Nutrition OGEE DRMTLGY 310

Results, each with its window and its source.

A 14-location electrician franchise
$300→$224

per booked job, 10 weeks before vs 10 weeks after I took over its Google Ads, on about the same spend. From the franchise’s own booking records.

  • Booked jobs1,301 to 1,738 (+33.6%)
  • Tracked revenue$1.54M to $1.85M (+19.7%)
Read the case study
One electrical location
$276→$180

per booked job. 86 to 123 booked jobs a month on 6% less spend, the same 13 summer weeks a year apart. The jobs got smaller, and tracked revenue fell 13.6%.

Read the case study
A clean-beauty brand
$94K→$360K

a month on Google at the January 2024 peak. $3.88M spent over 16 months, and $20.0M in Google-tracked sales.

See how it was measured
A streetwear brand · since October 2025
521 new customers

as Google flagged them, Jun–Aug 2026, from campaigns other than brand search and bottom-of-funnel Shopping. $44.25 each. Those two had taken 76% of Google spend before I started, and took 39% over the same months.

All results
How it goes

Every account starts with a map.

The same route for a store or a home-services company. You work with me the whole way, in a shared Slack channel.

  1. Step 1

    The Read

    30 minutes on your own account. You leave with the 3 things I’d fix first.

  2. Step 2

    Tracking first

    Google learns to count the right thing before anything else moves: purchases counted once, or real calls and booked jobs.

  3. Step 3

    Scale in steps

    Every change gets a date to judge it on, written down before it’s made. Winners get budget in steps.

  4. Step 4

    Judged on your numbers

    New customers in your store’s data, or booked jobs in your schedule. The account and its data are yours from day one.

Two clients, on video.

Video testimonial: $200K a month and a complete shift in performanceWatch

$200K a month and a complete shift in performance

Video testimonial: one of the best Google Ads specialists I've worked withWatch

One of the best Google Ads specialists I’ve worked with

“Having worked with 50+ brands as a Director of Growth, I’ve seen what good and great performance looks like. Usama stands out. Over three years, he helped us scale from a few thousand in ad spend to tens of thousands, all while keeping performance strong and growth consistent.”

Step 1 · The Read

Start with 30 minutes on your own account.

A free review of your Google Ads with me. You leave with the 3 things I’d fix first. They’re yours to keep, whether we work together or not.

Get my Read

Free. 30 minutes. Nothing to sign. I reply within an hour.

Prefer to read first?

Field Notes are short answers to the Google Ads questions I get asked, written from accounts I run.

Shopify brands

Can target ROAS find new customers?

 Home services

Cost per lead looks fine. Why isn’t the business making money?

 Home services

Why don’t Google’s conversions match the jobs in my CRM?

All Field Notes

Get my Read