Every result, with its window and its source.

per booked job, on about the same spend. Booked jobs up 33.6%, tracked revenue up 19.7%.

10 weeks before vs 10 weeks after I took over, Aug–Dec 2025. Source: the franchise’s own booking and revenue records.

per booked job. 86 to 123 booked jobs a month on 6% less spend. The jobs got smaller, and tracked revenue fell 13.6%.

Jun 8–Sep 6, 2026 against the same 13 weeks of 2025. Source: the location’s weekly records.

per booked job. Booked jobs a month: 36 to 54.

Jun 8–Sep 6, 2026 against the same 13 weeks of 2025. Leave out three low-spend weeks and a booked job cost $178. Source: the location’s weekly records.

per booked job. Booked jobs a month: 31 to 66, on about half the spend.

Summer 2026 against winter 2024–25, the account’s first 13 weeks of ads in the records. Compare job counts and cost per job, not revenue.

a month on Google at the January 2024 peak. $3.88M spent over 16 months, and $20.0M in Google-tracked sales.

Jul 2023 to Oct 2024. Google ROAS fell from 8.69x to 4.93x as spend grew, and the first three months went backwards. Source: Google Ads. The case study reports $20.4M, on Google’s reported basis.

new customers from campaigns other than brand search and bottom-of-funnel Shopping, at $44.25 each. Spend grew from about $1,600 to $12,700 a month.

Jun–Aug 2026. Purchases Google flagged as new customers, not a Shopify count. A 20%-off sale ran for part of it. Source: Google Ads.

per first-time buyer, without brand search and bottom-of-funnel Shopping. $13.38 with them in.

Jan–Aug 2026. Source: Northbeam, clicks-only model.

per purchase from September to December 2025, as monthly spend rose. 3,096 purchases in six months.

Jul 1–Dec 28, 2025, every campaign in the account. July, the month tracking was fixed, cost $490.52 per purchase. Source: Google Ads.